• Digital Marketing Concepts
• Search Engines Basics

Digital Marketing

• Introduction of Digital Marketing
• Digital Marketing Concepts
• Search Engines Basics
• How Search Engine Works
• Page rank
• Website Architecture
• Website Designing Basics
• Domain, Hosting
• Target Segmentation
• Google Webmaster Tools
• Search Engine Submission
• Link Building
• Case Study of White Hat SEO
• Case Study of Black Hat SEO
• Case Study of Grey Hat SEO
• Google Sandbox Effect
• Image Optimization
• Introduction of PPC (Pay Per Click)
• How PPC Works
• PPC Campaign Design
• Keywords Research
• Traffic Estimator Tool
• Ad Groups Setup
• Budget, Billing, Reporting Techniques
• Google Analytics Setup
• Analytics Tracking Code Setup
  1.  Role of Analytics in PPC
  2.  Conversion Tracking
  3.  Introduction of affiliate marketing
  4.  The role of merchant & affiliate
  5.  Creating the affiliate network
  6. Promoting the affiliate program

• Introduction of affiliate marketing
• The role of merchant & affiliate
• Creating the affiliate network

Promoting the affiliate program
Google Analytics

1. Local Search Optimization
2. Latest Search Engine Algorithms
3. Reputation Management
4. Pay Per Click
5. Mobile Marketing
6. Email Marketing

• Our pay per click training modules Includes
• Advanced Search Engine Marketing (SEM / PPC/ Google Ad words Course)
  1. Google +
  2. Blog Setup
  3. Blog Design
  4. Blogging Article Methods
  5. Blog Marketing
  6. Stumble Upon
  7. Tumblr
  8. Pinterest
  9. Blogging Article Methods
  10. Blog Marketing
  11. Google Adsense setup & integration
  12. Goggle Adsense Guidelines

• Email marketing
• collecting emails
• Email marketing softwares

Collecting emails

1. Email marketing
2. Keyword optimization
3.  Analysis performance

• Creating Campaigns

Managing Client Accounts

• Mobile Marketing
• Mobile ads
• types of mobile ads

QR codes

• 30+ tools
• Course Materials
• 6months Student support
• 12 Live Projects

• Onpage SEO & Offpage SEO
• Meta Tags
• Creating Sitemaps
• Creating Robots file
• Optimize SEO Content
• Canonical Implementation
• Keyword Research
• Keyword Density
• Google Webmaster Tools
• Search Engine Submission
• Link Building
• Case Study of White Hat SEO
• Case Study of Black Hat SEO
• Case Study of Grey Hat SEO
• Google Sandbox Effect
• Image Optimization

SEO (Webmaster Tools)
Social
Content Analysis
Overview
Site content /Speed/Search
Events
Adsense
Experiments
Inpage Analytics
Conversion Tracking
Goals
Calculating the ROI
Custom reportingCollecting emails
Introduction of Social Media Marketing
(facebook, Twitter, Stumble upon, Linked In, Pinterest,…)

1. SMO with Search Engine Optimization
2.  Facebook Fan Page Creation
3.  Facebook Ads Segmentation
4. Design fan page
5. Image Size Dimensions
6. Creating Groups
7. Facebook Insights
8. Tracking visitors
9. Facebook Marketing Campaign
10. Likes Generation
11. Viral Marketing
12. Facebook Ad
13. Twitter Account creation
14. Twitter Design
15. How to tweet?
16. Youtube Channel create
17. Channel Design
18. Video creation with slides
19. Slide Video Creation & Optimization

Introduction to AdWords – Google Adwords

• Getting Started with Ad Words – How to set up account etc.
• Targeting – Search, Contextual or placement
• Creation of Effective Campaigns and Ad groups
• Creation of Banners using Display Builders
• Writing Compelling Ad Copies—Do’s and Dont’s
• Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
• Insertion of Google Conversion code and its importance in Effective Campaigning.
• Costs and Billing
• Tracking Ad Performance
• Optimizing Cost per Click
• Optimizing Ad Performance – Optimize Account & landing page
• The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
• Google Analytics code study and Insertion
• Google Analytics Report Study and Comprehension
• Creating Multiple Report Types
• Google Insights Study
• Google Trends Study