Search Engine Marketing
June 12, 2021 2021-06-17 8:13Search Engine Marketing
SEARCH ENGINE MARKETING
SEARCH ENGINE MARKETING/PPC-Pay Per Click is an important part of digital marketing, and it also helps to get traffic easily towards a website. Hence, if you want your site to get fast traffic, it is a wise idea that you go for PPC. However, you will have to know the basics associated with it, and this is one of the best reasons for which you should get Pay Per Click training from the Best Digital Marketing Institute in Bangalore.
TOPICS COVERED UNDER SEARCH ENGINE MARKETING TRAINING
- Earning Money
- Registering for Adsense
- Selecting Ads
- Pay Per Click
- Pay Per Lead
- Pay Per Sale
- Placing Ads on Websites
- Payment Modes
- Account Details
- Threshold Limit
- Guidelines For Adsense
- Introduction of PPC (Pay Per Click)
- How PPC Works
- Affiliate Marketing Programs
- Advertiser
- Publisher
- Getting started with Adwords
- Adwords vs Adsense
- Landing page info
- Budget
- Timing
- Keywords selections
- CPC (Cost Per Click)
- CPM(cost per mille or cost per impression)
- Conversion rate
- Ad positioning
- SEM vs SEO
- Account setup
- Campaign
- Ad group
- Target through language
- Target through location
- Target through customers
- Target, placement & segmentation
- Keywords Research
- Traffic Estimator Tool
- Ad Groups Setup
- Creation of Banners
- Google Tracking code
- Optimize cost per click
- Build a healthy keywords list
- Use of Traffic Estimator
- Accounts setting
- PPC Campaign Design
- How to increase traffic
- Landing page improvement
- Know your quality score
- Knowledge of Google analytics
- Google Analytics Setup
- Analytics Tracking Code Setup
- Link with analytics
- Analytics dashboard
- Use of analytics
- Role of Analytics in PPC
- Introduction of Google insight
- Introduction of Google Trends
- Managing clients accounts
- How to track your conversion
- Tracking your keyword’s performance
- Budget, Billing, Reporting Techniques
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